Davies - WallArt Industria Decorative Concrete Finish Interior/Exterior Basecoat

Davies® WallArt™ Industria

Decorative Concrete Finish – Industrial-Style Basecoat for Interior & Exterior Surfaces

Overview

Davies® WallArt™ Industria is a high-performance decorative basecoat designed to recreate the raw, modern aesthetic of concrete for both interior and exterior applications. Inspired by industrial design trends, Industria delivers a contemporary cementitious look with natural texture, movement, and tonal variation, making it ideal for stylish, minimalist environments.

This water-based basecoat serves as the foundation for achieving polished concrete effects, urban loft textures, or raw cement finishes when topped with compatible glazes or sealers. Industria is suitable for walls, ceilings, columns, or panels in homes, offices, retail, and hospitality spaces.

Key Features

• Concrete-Like Texture & Appearance – Modern industrial effect without actual cement
• Interior & Exterior Use – Durable and weather-tolerant
• Versatile Base for Design Finishes – Accepts topcoats, stains, or glazes for various effects
• Water-Based & Low Odor – Safe and easy to apply
• High Adhesion & Workability – Suitable for masonry, concrete, drywall, and wood
• Compatible with WallArt™ Coatings & Sealers

Recommended Uses

• Interior accent walls in modern homes or condominiums
• Storefronts, cafes, and commercial interiors
• Office lobbies, creative studios, and reception areas
• Outdoor decorative wall panels, columns, or parapets
• Surfaces where industrial or cement look is desired

Application Guidelines

System Recommendation:

1. Primer: Use Davies® WallArt™ Deco Prime for proper surface sealing
2. Basecoat: Apply WallArt™ Industria as the decorative concrete layer
3. Topcoat: Optional clear sealer or glaze for sheen, protection, or enhanced effect

Surface Preparation:

Ensure substrate is clean, dry, and free from dust, oil, grease, and flaking material. Smoothen uneven areas before application.

Application Method:

Apply by trowel, spatula, or roller, depending on the desired texture. Multiple passes may be used to build up the effect. For enhanced realism, blend tones or polish selectively.

Drying Time:

• Touch Dry: 1–2 hours
• Recoat or topcoat: 12–24 hours
• Full Cure: 7 days

Coverage:

5–7 square meters per liter per coat (depending on texture and application thickness)

Finish:

Matte, raw concrete effect with natural variation

Pack Sizes:

Available in 1L, 4L, and 16L

Color:

Standard concrete gray (tintable to custom industrial tones upon request)

Topcoat Compatibility:

• Use with Davies® clear water-based or solvent-based sealers for extra durability and design enhancement
• Can be paired with metallic glazes or stains for polished concrete effects

Safety & Clean-Up:

• Water-based, low VOC
• Use in well-ventilated areas
• Avoid eye and skin contact
• Clean tools with water immediately after use
• Store in a cool, dry location
• Keep out of reach of children